PC makers worried about the real cause of Apple products? You might think that this question difficult to answer. On the surface, the answer is iPad its system platform. But the iPad, but is a new product category, although certainly occupy PC makers worried about the market and Apple’s efforts to create competitive new products, but the iPad not really concern them most. They are really worried about Apple’s MacBook Air. Laptop battery
Since Apple introduced a new open-cell assembly method to assemble the laptop LCD display module, and also achieved remarkable results, the new MacBook Air is the best example, which makes the final thickness of the LCD panel module lower than traditional production process 3 to 5 mm, a number of other laptop brands have begun to show concern for the assembly methods, many PC makers have learned to consider in their own ultra-thin notebook computers with similar production processes. There are indications that the notebook market in 2011 will be the most critical year for growth and product growth mainly in the thin models. Laptop battery
Lightweight, portable notebook computer products has been the main demands, what is “light”, what is “thin”, it is also a very subjective concept. However, the industry also admitted that Apple’s Mac Air opened a new era in this light, as Air, more and more people began to care about how thin laptop can do more than light, and no longer concerned about whether the processor is the latest, with significant independence is carrying; because Air, more and more manufacturers Revival ready to join the battle in this light. In fact, the notebook market can break past the industry’s acquiescence to 20 mm thick standard thin “ultimate thin and light notebook,” very few, and in recent months, the Intel “Ultrabook (super-pole version),” fueled by a breakthrough in this limit the thickness of a notebook has been everywhere.
Looking thin and light notebook that 15 years, we will find, whether it is 1996 or 2011, the ultimate thin and light notebooks are often in the machine performance gap between the mainstream notebook, and they sacrificed to some extent, the notebook interface, and with comfort, they are more laptop manufacturers in the show’s strength, the actual user experience is often not satisfactory. Today, the situation there have been fundamental changes, I think, PC industry’s future will be the only bright spot is “Ultrabook (super-pole version)”, or very similar, and MacBook Air laptops. They will put on the market later this year, and will inject new vitality into the PC market. Laptop battery
We saw Intel launch Ultrabook concept, many people think that Intel is to counter tablets, but this is actually see the surface of the article. In June this year, Computex Taipei International Computer Show, Conference, Intel announced Ultrabook Series notebook, the new device thin and light design of the Tablet PC combined with the faster processor. Maloney, Intel executive vice president (Sean Maloney) said the introduction of new notebook Ultrabook not recognize the company’s tablet PC market will fail. In fact, Intel is committed to develop so that everyone can afford a new architecture computer-Ultrabook, and the end of 2012 is expected to occupy 40% of the consumer notebook market, remark, move seat are scared.
Note that price within Intel’s defined Ultrabook1000 U.S., and stressed that next year the prices have reduced space. This argument has the Intel placed a very awkward position: on the one hand Intel has pledged to lead PC makers to re-earn reasonable profits, while the ultra-thin portable PC manufacturers this is the last piece of high-margin positions in the. On the other hand, they announced Ultrabook should enter the mainstream price, the price should be $ 1,000, in fact, recently released Ultrabook Acer and Toshiba notebook prices are more than 7999 yuan, and some versions have more than a million mark , called Intel feel then, after all, Intel also know that such a high price to win 40% of the consumer notebook market, are simply talking nonsense!
Regardless of Intel’s argument, ironically, is now closest to the concept of physical goods Ultrabook is no doubt Apple’s MacBook Air. Not long ago, news that Intel’s specifications for the Ultrabook include a list of raw materials, the cost is $ 710 to the cost for those who want to be profitable on these products is very difficult for PC manufacturers, it even close to Apple 999 dollar price of entry-level MacBook air. The traditional PC makers, of which there is great uncertainty. $ 500 laptop has been close to or below the profit level of 5%. However, ultra-thin computer prices higher profit margins as high as 15-17%, these values are ultra-thin Ultrabook should WinTel PC version just copy the products. Laptop battery
So, when Apple decided to stop development and production of its entry-level MacBook notebook computers will be sold at prices the same level MacBook Air products, PC manufacturers shocked and prompt attention to this. For them, this is Apple ready to attack the sacred territory of the signal. Indeed, they still can develop sub-$ 500 notebook and the full sale of this product. But Apple has defined the next generation of Air notebook with a standard product, at a new level of obstacles, they are very clear to Apple’s purchasing power and international influence, in the near future, Apple MacBook Air can also be more aggressive to price. Laptop battery
At the same time, Apple is adapting to a world-class supply chain and $ 70 billion in cash reserves and a large number of pre-order components, so the cost of their raw materials cost far less than Intel’s recommendations. This also means that if necessary, they can control the MacBook Air to reduce costs quickly. In fact, the performance of its latest meeting, Apple announced its sales in the last quarter about 400 million computers, of which 73% of notebook computers. I believe that 75% of MacBook Air. Apple store in the recent period of time the product is a popular product, and in some places even supply shortfalls. If Apple sold 5 million in the fourth quarter, making MacBook Air Mac computers accounted for the largest market share, I would not be surprised. Incidentally, in order to “Ultrabook” of such products over the traditional PC market makers to obtain greater market share, Apple may even take a more aggressive strategy.Laptop battery
Taking into account the price and Apple MacBook Air mainstream PC manufacturers more competitive on the commitment, I think, this is the traditional PC vendors really want to occupy the site of the signal. Apple will launch its laptop looks supply chain technology, industrial design technology, and enhance marketing and retail, to the traditional PC manufacturers in these sites to form the core of the most profitable notebook computer division. Apple has made in the field of leading edge Tablet PC, and threatened to expand its benefits to “Ultrabook” field, but it is clear that the mainstream PC makers already on the Apple laptop and its core business of their own potential to influence quite worried. Remember, MacBook Air is a laptop computer to re-define what should be – very light and very thin, laptop power is generally two to three times more mobile. In fact, it looks more like Apple Ultrabook set guidelines and performance standards, all other computer makers will be treated as followers.
Well, Apple has officially released their iCloud, which will make the system with a laptop, desktop synchronization, is another I’m sure will bring added value to users of technology. In view of the new iPhone5 available at any time, and the iPad and iCloud the halo effect, I’m sure Apple will bring more people into their stores, in the future will also focus more on the MacBook Air and MacBook Pro sales on.
Yes, iPad is the real cause of concern to PC manufacturers products, because Apple has the tablet PC market with a huge lead and the strong demand. But if Apple laptop PC makers began to embezzle the market share, PC manufacturers in the future these will have a huge impact, and may even make it difficult for them in their laptop business to gain a firm’s profitability. I believe that Jobs and Apple is preparing a generous computing, to report the eighties missed the top spot in the PC industry revenge. The vanguard of the battle is MacBook Air.
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